Academic Research Projects

This is an overview—please click on each project for more details.
Click here for a list of publications and presentations.

When brands transgress, do consumers support warm versus competent brands differently?

Examining whether brands perceived to have "warmth and friendliness" or "competence and skillfulness" generate more consumer support after brands are involved in a scandal

Do karmic consumers spend more to support ethical brands?

Examining whether, and the extent to which, consumers trade off their own resources (time, money) to support a brand that aligns with their values

Are lonely consumers more dependent on smartphones?

Examining the impact of the loneliness epidemic on consumers' relationships with their smartphones and whether it predicts relevant consumption choices

Do consumers consider different factors when asking for someone's time vs. money?

People feel more uncomfortable asking others for their time than for their money, even if it's for a charitable cause. Why might this be?

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