Publications and Presentations
My academic research primarily focuses on brand perception and consumer-brand interactions. In a different stream of research, I investigate lonely consumers' reliance on smartphones and the downstream consequences thereof.
The goals of my research are to 1) understand the effect of situational/brand-based factors in consumer decision-making, 2) examine the lengths consumers will go to support brands that align with their values, and 3) how situational factors, like loneliness, affect consumer choices down the road. PDFs are linked where available.
Publications
Diaz, Priscila, Jessica Stahl, David Lovis-McMahon, Summer Hyoyeon Kim, and Virginia S. Y. Kwan (2013), “Pathways to Health Services Utilization: Overcoming Economic Barriers through Support Mechanisms,” Advances in Applied Sociology, 3(4), 193–198. [PDF]
Kwan, Virginia S. Y., Priscila Diaz, Sean P. Wojcik, Summer Hyoyeon Kim, Kelly A. Matula, and Katie Rodriguez (2011), “Self as the Target and the Perceiver: A Componential Approach to Self-Enhancement,” Psychological Studies, 56(1), 151–158. [PDF]
Jason, Leonard A., Steven B. Pokorny, Monica Adams, Annie Nihls, Hyoyeon Kim, and Yvonne Hunt (2010), “Cracking Down On Youth Tobacco May Influence Drug Use,” Journal of Community Psychology, 38(1), 1–15. [PDF]
Manuscripts Under Review & In Preparation
Kim, Summer Hyoyeon, Yexin Jessica Li, Jenny G. Olson, and Shailendra Pratap Jain (under review), “Nice Brands Finish First: Consumers Support Well-Intentioned Brands More Than High-Ability Brands Following Identical Moral Transgressions.”
Conference Talks
Kim, Summer Hyoyeon, Yexin Jessica Li, Jenny G. Olson, and Shailendra P. Jain (2020, February), “Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence,” 2020 AMA Winter Academic Conference, San Diego, CA.
Kim, Summer Hyoyeon, Yexin Jessica Li, Jenny G. Olson, and Shailendra P. Jain (2019, October), “Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence,” Annual Conference of the Association for Consumer Research, Atlanta, GA.
Kim, Summer Hyoyeon, Yexin Jessica Li, Jenny G. Olson, and Shailendra P. Jain (2019, March), “Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence,” 28th Annual Robert Mittelstaedt Doctoral Symposium, Lincoln, NE.
Kim, Hyoyeon (2008, October), “Comprehensive Social Policy Preventive Intervention in the Schools: Reducing Tobacco, Drug Use and Drug Selling Behaviors – Kids and Tobacco: Strategies to Reduce Access,” Annual Midwest ECO Conference, Battle Creek, MI.
Conference Poster Presentations
Kim, Summer Hyoyeon and Yexin Jessica Li (2022, March), “Does Belief in Karma Make Consumers Willing to Spend More on Ethical Products?,” Society for Consumer Psychology Winter Conference, Nashville, TN (virtual). [PDF]
Kim, Summer Hyoyeon and Yexin Jessica Li (2022, March), “Does Lack of Social Support Predict Maladaptive Relationships with Technology?,” Society for Consumer Psychology Winter Conference, Nashville, TN (virtual). [PDF]
Kim, Summer Hyoyeon and Yexin Jessica Li (2021, October), “What Goes Around Comes Around: Belief in Karma Predicts Ethical Consumption,” Annual Conference of the Association for Consumer Research, Seattle, WA (virtual).
Kim, Summer Hyoyeon and Yexin Jessica Li (2019, August), “Does Lack of Social Support Predict Maladaptive Relationships with Technology?,” Society for Consumer Psychology Boutique Conference on Addiction and Maladaptive Consumption, Seattle, WA.
Kim, Summer Hyoyeon, Yexin Jessica Li, Jenny G. Olson, and Shailendra P. Jain (2019, February), “Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence,” Society for Consumer Psychology Winter Conference, Savannah, GA. [PDF]
Kim, Summer Hyoyeon, Yexin Jessica Li, Jenny G. Olson, and Shailendra P. Jain (2018, October), “Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence,” Annual Conference of the Association for Consumer Research, Dallas, TX.
Kim, Summer Hyoyeon (2018, March), “Beliefs about Change and Future Health Status Predictions,” Society for Personality and Social Psychology Annual Convention, Atlanta, GA.
Kim, Summer Hyoyeon (2018, February), “Beliefs about Change and Future Health Status Predictions,” Society for Consumer Psychology Winter Conference, Dallas, TX.
Kim, Summer Hyoyeon, Priscila Diaz, Jessica Stahl, David Lovis-McMahon, and Virginia S. Y. Kwan (2012, April), “Examining Support Mechanisms for Health Service Utilization,” Western Psychological Association Annual Convention, San Francisco, CA.
Kim, Summer Hyoyeon, Priscila Diaz, Jessica Stahl, David Lovis-McMahon, and Virginia S. Y. Kwan (2012, January), “Pathways to Health Services Utilization: Examining Support Mechanisms for Overcoming Economic Barriers,” Society for Personality and Social Psychology Annual Conference, San Diego, CA.
Kim, Summer Hyoyeon, David Lovis-McMahon, Priscila Diaz, Jessica Stahl, and Virginia S. Y. Kwan (2011, January), “Not Sick Enough: Regulatory Focus and SES-Health Gradient in Medical Decision Making,” Society for Personality and Social Psychology Annual Conference, San Antonio, TX.
Kim, Hyoyeon and Christine Reyna (2010, January), “Stereotypes and Harsh Immigration Policy Enforcement,” Society for Personality and Social Psychology Annual Conference, Las Vegas, NV.
Kim, Hyoyeon (2009, May), “Multiculturalism and Attributional Judgments,” Annual Psychology Night at DePaul University, Chicago, IL.
Kim, Hyoyeon (2009, April), “Stereotypes and Harsh Immigration Policy Enforcement,” Midwestern Psychological Association Annual Conference, Chicago, IL.
Kim, Hyoyeon (2009, April), “Stereotypes and Harsh Immigration Policy Enforcement,” Chicago Area Undergraduate Research Symposium, Chicago, IL.
Kim, Hyoyeon and Christine Reyna (2008, May), “Stereotypes About Immigrants,” Annual Psychology Night at DePaul University, Chicago, IL.
Kim, Hyoyeon and Leonard A. Jason (2008, May), “Does Enforcement of Comprehensive Tobacco Policies Impact the Rate of Illicit Drug Sales to Youth?,” Undergraduate Research Conference at DePaul University, Chicago, IL.